Setting up your new blog is one thing, but driving traffic to it—which means customers and sales—is quite another.
To help you sort through what you should do and what you should not do, here are five simple steps to set you in the right direction:
Use the blog and ping approach. This is where you send a signal, or ping, to a search engine, which lets them know that you just made a new post. This will alert the search engine spiders to crawl for your content. Make sure the content is fresh and unique. This will get the spiders to latch onto you and store you in the cache. They will crawl for keywords, so make sure your keywords are strategically placed throughout your blog, in the posts, in the links, in the code, in the tags, etc.
Put your blog in blog directories. This will help potential visitors and customers find you more easily. It can help you get thousands of visitors a day. Don’t be shy. Put your blog link in as many directories as you can find. That’s what they’re for. People searching for your niche will find you if you’re in the right places.
Join a blog carnival. This is where you network your blog with similar bloggers, in blogging communities. These are people trying to do the same thing with their blogs that you are—promote and drive traffic. If you aren’t sure where the blogging communities are, just do an internet search, and you will see hundreds or thousands of results.
Leave comments at related blogs. This will help promote your blog. But instead of begging people to come to your blog, leave intelligent, insightful posts about the niche at hand. This will entice people to visit your blog. Once they come to your blog, make sure your blog greets them with useful, relevant content, and a reason to come back. Once you hook them, it’s your job to keep them.
Post on forums. This also is a good way to get your blog link out to the masses of people interested in your niche. Place your blog link in your signature line. The reason you do this is to set yourself up as an expert or authority on the given subject. Customer loyalty and trust is a very big issue when it comes to having a successful online business, and there is no better way than to offer real, honest content.
Take some selfies. This helps personalize your blog and brings new traffic in. Most visitors like seeing who the blogger is, and it helps establish a sort of bloggger/reader relationship. Selfies are a lot easier to take than they used to be. You now have selfie sticks, and camera phones that let you set timers.
You can find additional tips online, or talk to bloggers you know to get some firsthand experience.