You know that Instagram is good for business. In fact, you have an account for your brand already. Plus, you are trying out various marketing strategies to give your outfit the attention it deserves. The biggest question, however, remains – are you making any meaningful gains? Here’s how to tell;
Followers Growth Rate
This one goes without saying, right? One of the easiest ways to track your progress on Instagram is to look at how many followers you have gained over time. Of course, the bigger your audience is the dynamic the growth. Now, because the number of followers is essential, it makes perfect sense to use a paid service such as SocialSteeze to enable you to propel your growth. On that note, visit https://lincolnlabs.com/socialsteeze-review/ to read more about SocialSteeze and how it can help place your brand on the map.
Engagement per Follower
Did you know that an astounding 70% of Instagram posts don’t attract any engagement? Yes, that is how hard it is to get people to get to notice your content. In essence, this means that if your material is getting some engagement, then you must be doing it right. By extension, this gives you the confidence you need to do sponsored posts. In short, the level of engagement per follower reflects how well your audience is resonating with your content.
Speaking of engagement, one of the surest ways to measure success is the number of like your content get. Sure, likes are nice, but comments are better. See, it takes a couple of seconds to write a comment than it would to like a photo. So, when your followers do more than merely double tapping your snaps, it is because they can relate with the message that you are trying to communicate.
Most Engaged Hashtags
Hashtags are an integral part of Instagram – they go together like peanut butter and jelly. Apart from helping create more engagement, they also make your content more discoverable. While there are several Instagram metrics that you can use to track your hashtags, analyzing the one that gets the most engagement is your best bet.
The Bottom Line
It takes time to establish your presence on Instagram. It is, therefore, essential that you measure your success from time to time. That way, you can know if you are on the right track and what you need to adjust. Of course, you have to drop what is not working for you.