If you want to grow your Instagram, and by extension, build your brand, you have to avoid common mistakes most marketers make. These include.
Not Increasing Your Followers
Sure, you may have accumulated 5,000 followers on Instagram, but that’s not enough. In fact, there’s no limit as to the number of followers you can get. So, be on the lookout for ways to grow your following, even when you don’t think it is necessary. Keep in mind that some followers may unfollow you, so be sure to replenish the numbers. Speaking of which, visit Income Artist to learn how to increase your followers on Instagram.
Using a Complicated Username
You don’t want people to struggle to memorize the name of your account. So, keep it simple. A good brand name should be easy to identify. More specifically, a potential follower should be able to look at your account name briefly and remember it in the future. The only thing you need to do is to ensure that you select a name that gives an idea of what your brand or product is all about. Even then, avoid generic names to make it easy for people to search you among thousands of competitors.
Failure to Identify Your Niche
Listen, you can have the best photos, but that doesn’t mean you shouldn’t pick a niche. In other words, you need to identify your target market. That way, you can create content that resonates with their needs. It also allows you to target a specific market that is likely to be interested in your product or service. So, stop being a generalist. The more you understand your niche, the easier it is for you to create a marketing strategy that will give you the results you’re hoping to get.
Failure to Post Great Content
Instagram is a visual social media platform. This is to say that the quality of your posts is essential. Always make sure that your images are great and attractive. Your posts should be informative and well thought out. Think of it as a way of creating a brand identity. The more unique and high quality of your content is, the easier it is for you to attract new followers.
The Bottom Line
Instagram can be a brilliant platform to showcase your brand and what it has to offer. Even then, you have to get the basics right from the get-go. The tips will help get you started.